Pineapple Hospitality Company has selected GrayMatter Networks to support their telephone system needs

NANUET, New York – September 6, 2021 – 

Pineapple Hospitality Company has selected GrayMatter Networks to support their telephone system needs. The Staypineapple hotel brand uses the Brainbox product as a brand standard PBX system. 

Current trends and new 911 capabilities were the main reasons for the PBX switch up within Staypineapple. Staypineapple hotels have prioritized sending 911 dispatchers the most exact emergency location information available should their guests find themselves in need. 

 “The Brainbox delivers next-generation 911 capabilities along with a state-of-the-art PMS integrated PBX solution. We’ve built our own IVRs for guest-facing reservations calls and internal team member helpdesk calls. Things that used to cost us thousands in support are now largely achievable with our own internal IT team,”.  said David Thomson, CIO for Staypineapple hotels.

“Voice has emerged as an important way to interact with systems such as smart speakers or smartphones. It’s time we realized the modern PBXs potential as a conduit for both guests and team members to utilize this technology as well”, said Thomson.  

A guest-facing Wi-Fi troubleshooting voice IVR menu that Staypineapple hotels are launching system-wide is an example of the flexibility a modern PBX like the Brainbox can provide.  It integrates with the guest network to heal guest Wi-Fi connectivity in real-time based on user input. It will automatically capture the hotel, and room number information from the guest room phone used to dial it. 

“While phones aren’t a selling feature for a hotel room, there’s no reason why we should overlook the PBX as a way to provide better service to both our team members and guests,” said Thomson. 

 With this upgrade comes other enhancements such as team member voicemails coming in via email with automatic transcription, which is helpful for hotel operations as they find themselves spread thin as we go out of the pandemic. 

About Staypineapple

Staypineapple is a brand of upscale, out of the ordinary boutique hotels in urban markets nationwide, owned and managed by Pineapple Hospitality, based in Bellevue, WA.  Focused on thoughtful service and design, with an uncanny knack for anticipating needs, the dog-friendly hotels wholeheartedly embrace the pineapple’s symbol of hospitality and joy.  For more information, visit

About GrayMatter Networks

GrayMatter Networks was born out of an emergency response team during Hurricane Sandy in 2012. Since we solved that telecommunications disaster, we have provided operational support, end-to-end engineering and ridiculously smart VoIP solutions to the hospitality, transportation and healthcare industries. With 50+ years of combined IT experience, GrayMatter Networks brings a unique culture of “Show The Love” to our over 400 Hospitality customers.

For more information, visit or visit booth 1807 at Hitec Dallas.